strategy

We plan. You execute.

You've got a release or tour coming up and you want a clear plan before you do anything else. Soundcheck is a focused strategy session where we work through your campaign together and hand you a written plan to run with. 

What's included: 

• 3 hour strategy workshop (in person or online) — a working session where we dig into your release, your audience and your goals together 

• Campaign positioning and objectives — what the campaign is for and what success looks like 

• Narrative and story development — the story behind the release and how to tell it 

• Creative direction and visual references — the look and feel of your campaign 

• Platform specific content framework — what to post where and why 

• Asset list with priorities — what you need to create and in what order 

• Rollout timeline and campaign map — a week by week plan from announcement to release day 

• Delivered as a full documented plan you own and keep 

Think of it as your pre-show preparation. You leave knowing exactly what you're doing and why. 

Best for: artists and managers who want a clear plan before committing to a full campaign

Investment: from $950

We plan and direct. You create.

You're ready to put some real effort behind a release or tour and you want Late Set alongside you throughout. We build the strategy, stay involved across the campaign and direct your content so everything you put out is considered, consistent and on point. You create and post the content. We make sure you know exactly what it should look and feel like before you do. 

What's included: 

Everything in Soundcheck, plus: 

• Discovery session to get to know you, your music and your goals before we begin 

• Press bio and artist profile — a ready to use bio for media, web, promoters and socials 

• Active rollout management throughout the campaign — we stay across the timeline and keep things moving 

• Content direction — we tell you what to post, when to post it and how it should look and feel 

• Paid social ad management — we set up, run and optimise your paid ads so your music reaches the right people 

Think of us as your support act. We're warming up the room, getting everything in order and keeping you moving in the right direction. You're the one doing it, but you're not doing it alone. 

Best for: artists releasing a single or heading out on tour who want strategic support and direction throughout  

Investment: from $3,400

We do it all. 

This is the full campaign experience. Headliner is for artists, managers and labels who want a completely executed campaign with nothing left to chance. We immerse ourselves in your world, build the strategy, shoot the photos, create the content, run the ads and manage the rollout from start to finish. 

You focus on the music. We handle everything else. 

What's included: 

Everything in Support Act, plus: 

• Full immersion kick off session — a deep dive into your world, your vision, your aesthetic and your goals before we touch anything 

• Full creative direction and visual identity for the campaign — a cohesive look and feel across every platform and touchpoint 

• A dedicated photography day to build your complete visual world — press shots, social assets and campaign imagery 

• Visual lookbooks — a complete visual reference guide for the campaign 

• Full content creation, scheduling and execution — we create and post everything 

• Live show creative direction where relevant — we make sure your live show feels like an extension of the campaign 

• Regular check ins throughout the campaign — we stay close so nothing gets missed 

• Campaign wrap and performance review at the end — we look at what worked, what didn't and what to take into the next campaign 

• Priority access and turnaround times — you're at the front of the queue  

This is your headline slot. We handle everything so you don't have to lift a finger. You just show up and do what you do best. 

Best for: artists, managers and labels with a major release or tour who want a complete, fully executed campaign

Investment: from $6,000 

Need something extra? Additional photography days, graphic design, video production and extra asset creation can be scoped and added across any tier.